由于中央空调在技术上完全可以满足小型化和小制冷量的要求,从而在家用消费领域存在扩大的趋势。2010年行业市场规模达到450亿元,2011年进一步扩大,仅上半年市场规模就达300亿元,同比增长达40%以上。
As the central air conditioning technology can fully meet the
requirements of miniaturization and small refrigeration capacity, there
is an expanding trend in the field of household consumption. In 2010,
the industry market reached 45 billion yuan, and further expanded in
2011. In the first half of the year alone, the market scale reached 30
billion yuan, an increase of more than 40% year on year.
市场占有率超过10%的企业包括海尔、美的、格力,构成我国中央空调行业的第一梯队;美资四大冷水机组企业约克、开利、特灵、麦克维尔继续稳居第二梯队,在冷水机组市场中的优势仍然十分明显,并且在短期内难以被逾越,同样身处第二梯队的还有海信日立,作为专业变频多联机组企业,海信日立在专业化发展战略下保持了快速的增长。
Enterprises with market share of more than 10% include Haier, Mei and
Gree, which constitute the first echelon of China's central
air-conditioning industry. Four major US-funded chiller enterprises,
York, Kelly, Turing and McVell, continue to rank the second echelon
steadily. Their advantages in the chiller market are still very obvious
and are difficult to overcome in the short term. Also in the second
echelon is Hitachi, as a professional frequency conversion multi-unit
enterprise, Hitachi has maintained rapid growth under the professional
development strategy.
行业销售专业人员认为,从2011年上半年度各大类产品的占有率情况与2011年度对比来看,各大类产品的占有率情况较为稳定,波动平缓。不过其中仍然表现出值得关注的变化:多联机组和水地源热泵的整体占有率均略有下降,单元机组的占有率则有明显上升,这一现象说明了已经成为中国中央空调行业最重要产品形式的多联机组已经达到了一定的市场高峰,水地源热泵产品经历了高速增长之后逐渐归于冷静,而在国内家电系企业海尔、美的等企业的推动下,
保定平面设计培训 收费岛模具 挡土墙模具 防撞墙模具 防撞墙模具 防撞护栏模具 大棚遮阳网 遮阴网单元机组大幅放量,增长尤为迅速。
Industry sales professionals believe that, from the first half of 2011,
the occupancy rate of major categories of products compared with 2011,
the occupancy rate of major categories of products is relatively stable,
smooth fluctuations. However, there are still noteworthy changes: the
overall share of multi-unit and water-source heat pump has decreased
slightly, while the share of unit has increased significantly. This
phenomenon shows that the multi-unit which has become the most important
product form of China's central air-conditioning industry has reached a
certain market peak. Ground source heat pump (GSHP) products have
experienced rapid growth and gradually returned to calm. Under the
impetus of Haier, Mei and other domestic household appliances
enterprises, unit units have increased significantly, especially
rapidly.